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Vietnam beer sales up 10 pct amid rising competition

Vietnam’s beer production grew 10 percent in 2015 to 3.4 billion liters, with a new report saying the pace has slowed down from a decade ago due to competition with foreign brands.

 

Insiders say the presence of foreign brands has slowed down Vietnam's beer production growth. Photo: Hoang Viet

Vietnam’s beer production grew 10 percent in 2015 to 3.4 billion liters, with a new report saying the pace has slowed down from a decade ago due to competition with foreign brands.
Saigon Beer, Alcohol and Beverage Company (Sabeco), the biggest player in the market, produced 1.5 billion liters.
Soft drink production also went up to 4.8 billion liters last year, while production of alcoholic drinks topped 70 million liters. But association chiefs said the alcohol market is still ruled by traditional homemade products, of which around 200 million liters are made every year.
The association’s report said the industry contributed around 3 percent of the country’s GDP.
It pointed out that growth has been slower than in 2005-10 due to competition.
Japan’s fourth-largest brewer by volume Sapporo started making beer in Vietnam in late 2011 while the Brazilian-owned Anheuser-Busch InBev, the maker of Budweiser, opened a brewery in the country last May.
Imports have also increased in recent years despite the government raising tariffs.
The association has projected production of 4-4.25 billion liters of beer, 100-150 million liters of liquor and 8.3-9.2 billion liters of soft drinks in 2020.

 

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